Finding the perfect home for a growing family is crucial in the real estate world, and this is especially significant when working with Latino families. While hiring an interpreter can help bridge the communication gap, it alone may not be enough to build genuine trust with clients. Here are three tips for Realtors when working with Spanish-Speakers.

Be Part of the Family

Communicate not only with the head of the household but with everyone in the family, including the children. In Spanish-speaking cultures, it is customary to greet children as well as adults. Family, faith, and friendships are central to many Latino families’ lives. Demonstrate that you are trustworthy, friendly, and eager to assist in any way possible. Greet the oldest member first and greet everyone to the youngest member.

Personal Relationships

Clients are doing business with YOU, so take the time to get to know them personally. Like in many cultures, Spanish-speakers often start conversations with simple pleasantries such as “Good afternoon, how are you? How is your family?” Building trust involves making a positive impression from the outset, showing clients that you are dedicated to helping them find their ideal home.

Respect

Respect is essential in any successful business relationship. This includes listening attentively, being friendly, providing undivided attention, and offering genuine suggestions that will benefit them. Avoid behaviors that might be perceived as rude, such as focusing on your computer screen while talking to them. Hispanic families value relational interactions, so maintaining eye contact and forming a meaningful connection is crucial.

Incorporating these three key elements—respect, personal engagement, and familial warmth—will help make a great first impression and build lasting relationships with Spanish-speaking clients. Being respectful, personable, and familiar is the best approach to making sales and gaining new clientele.