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Should I train my staff to speak a little Spanish or just get a translator?

Should I train my staff to speak a little Spanish or just get a translator?

by Vendla Smith | Oct 22, 2020 | Business and Industry

Many businesses ask this question or assume that getting a translator will solve all of their communication problems.  This is a common mistake that in many cases ultimately leads to lost clientele.  It would seem logical to think that a bilingual person...
3 steps to build trust with Spanish-speakers

3 steps to build trust with Spanish-speakers

by Vendla Smith | Mar 3, 2020 | Business and Industry

Everyone wants to put their best foot forward for customers, employees, new family members and acquaintances.  There are 3 key elements that you will want to remember in order to build trust with Spanish-speakers. 1. Spanish-speakers are relational. What does...
Common Mistakes Businesses Make with Hispanic Clientele: part 3

Common Mistakes Businesses Make with Hispanic Clientele: part 3

by Vendla Smith | Feb 18, 2020 | Business and Industry

The consequences of misinterpreting or misleading a Hispanic customer can lead to difficulty maintaining sales or even loss of customers. Some businesses think that an easy “fix” to a language barrier is to simply hire an interpreter to do all of the communicating....
3 Tips for Realtors Working with Spanish-speakers

3 Tips for Realtors Working with Spanish-speakers

by Vendla Smith | Feb 16, 2020 | Business and Industry

Making an effort to find the perfect house for a growing family is important in the Realty world, and it is especially significant with Hispanic families. Hiring an interpreter is one solution to break the communication barrier, but this doesn’t help your company...
Common Mistakes Healthcare Providers make with Hispanic clientele: part 2

Common Mistakes Healthcare Providers make with Hispanic clientele: part 2

by Vendla Smith | Feb 15, 2020 | Business and Industry

The consequences of misinterpreting or misleading a Hispanic patient or their family can lead to incorrect health care or even possible lawsuits. Some hospitals and clinics think that an easy “fix” to a language barrier is to simply use an interpreter to assist...
Common Mistakes Businesses Make With Hispanic Clientele: part 2

Common Mistakes Businesses Make With Hispanic Clientele: part 2

by Vendla Smith | Feb 14, 2020 | Business and Industry

The consequences of misinterpreting or misleading a Hispanic customer can lead to difficulty maintaining sales or even loss of customers. Some businesses think that an easy “fix” to a language barrier is to simply have all of their documents translated into Spanish....
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Call us at 316-932-2361

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