The consequences of misinterpreting or misleading a Spanish-speaking clientele can lead to difficulties in maintaining sales or even losing customers. Some businesses mistakenly think that having an interpreter handle all communication is an easy fix to the language barrier.

Common Business Mistake #1

“We have a bilingual employee to handle Spanish-speaking clients.”

While having a bilingual employee is a good start, it only partially addresses the issue. Relying solely on an interpreter or bilingual staff member can build trust between the client and the interpreter, rather than between the client and your business.

If the bilingual employee is absent or leaves the company, the client may not return, and your business might face communication challenges. A bilingual worker is a helpful asset, but for long-term success, it’s crucial to ensure that your entire staff is equipped to engage with Spanish-speaking clients effectively.

The Solution

• Train your staff to use simple and practical Spanish phrases that are useful for daily business interactions within just a few hours.
• When every staff member can communicate basic Spanish, your Spanish-speaking clients won’t have to rely on just one employee. This broader capability can enhance your business’s growth and reputation, as all employees can assist a wider range of customers.
• Your staff doesn’t need to be fluent to make a great first impression. Knowing the basics of the Spanish language can create a warm and welcoming environment for all clients.